Gist – In a strategic expansion into the health-focused dessert market, Heritage Foods Limited has acquired a 51% majority stake in Get-A-Way, a pioneering brand known for its high-protein, no-added-sugar ice creams. This move, a key part of Heritage’s Vision 2030, combines the dairy giant’s manufacturing and distribution strength with Get-A-Way’s innovative products and strong Gen-Z appeal, positioning the combined entity to capitalize on the growing consumer demand for guilt-free indulgences while aiming to significantly scale the brand’s reach across India.
HYDERABAD, October 27, 2025 – In a strategic move to tap into the rapidly growing health-focused food segment, Heritage Foods Limited (HFL), one of India’s leading dairy giants, has announced the acquisition of a majority 51% stake in Peanutbutter and Jelly Private Limited, the parent company of the guilt-free dessert brand Get-A-Way. Please read the Press Release from Heritage Foods Limited here.
This acquisition, executed through secondary buyouts from existing investors, positions Heritage Foods firmly in the super-premium, functional ice cream and dessert category. The original promoters of Get-A-Way will retain a 49% stake and continue to lead the company’s day-to-day operations. The deal also includes an option for Heritage Foods to purchase an additional 20% stake from the promoters after March 2026.
The investment is a key milestone in Heritage Foods’ ‘Vision 2030’ roadmap, which focuses on expanding its footprint in high-growth, value-added segments like healthy desserts. Get-A-Way is a pioneer in the Indian market, known for its high-protein, no-added-sugar ice creams and desserts that use whey protein and natural sugar alternatives.
Strategic Synergy and Leadership Vision
Mrs. Brahmani Nara, Executive Director of Heritage Foods Limited, highlighted the strategic fit of the acquisition. “The acquisition of Get-A-Way is well aligned with our Vision 2030 of becoming the most admired dairy nutrition company,” she said. “This partnership brings together our three decades of dairy expertise and manufacturing excellence with Get-A-Way’s innovative product portfolio and strong Gen-Z consumer connect.”
She added that the move strengthens HFL’s commitment to delivering nutritious solutions that resonate with modern, health-conscious lifestyles.
A Transformative Milestone for Get-A-Way
Founded in 2018 and formally incorporated in 2022, Get-A-Way has quickly carved a niche for itself by making “guilt-free indulgence” accessible. The brand serves over 8,000 orders daily across more than 35 cities via quick-commerce and food delivery platforms, in addition to its five offline parlours. The company has achieved double-digit revenue in FY25 and is projected to double its topline in FY26.
Jash Shah, Co-Founder and CEO of Get-A-Way, called the partnership a “transformative milestone.” “With Heritage Foods’ manufacturing scale, distribution strength, and strategic guidance, we are poised to expand our footprint across India while maintaining the innovation and quality that define our brand,” Shah stated. “Together, we aim to make guilt-free indulgence a part of everyday life for millions of consumers.” Read “Shark Tank: India TV show proves entrepreneurship isn’t just for rich“
Market Positioning and Future Outlook
The acquisition underscores a significant shift in consumer preferences towards mindful yet indulgent food choices. By combining Heritage Foods’ established dairy infrastructure and distribution network with Get-A-Way’s agility and innovative brand appeal, the partnership is uniquely positioned to lead the market at the intersection of taste, health, and conscious consumption.
This move allows Heritage Foods to capture high-traction demand for better-for-you products, signaling a new phase of value creation driven by nutrition-forward innovation.
Contact Information:
InvestorRelationsRepresentative:
Ms. Garima Singla
Go India Advisors
Tel: +91-9780042377
Email:garima@goindiaadvisors.com
Company Secretary and Compliance Officer:
Mr. Umakanta Barik
HeritageFoodsLimited
Tel:040-23391221/22
Email:hfl@heritagefoods.in
Disclaimer: Not a SEBI Registered Analyst
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