keybank
CLEVELAND – In an era where financial wellness is more important than ever, KeyBank’s EasyUp® program stands out as a powerful, user-friendly tool designed to help individuals build savings effortlessly. By automatically transferring a small, user-selected amount from checking to savings with every debit card purchase, KeyBank’s EasyUp® empowers clients to make meaningful progress toward their financial goals without drastically altering their spending habits. Since its introduction in August 2019, the program has helped clients save more than $182 million collectively, demonstrating that consistent, small actions can lead to substantial financial growth over time.
The concept behind KeyBank’s EasyUp® is both simple and revolutionary. For many people, the idea of saving money can feel overwhelming, particularly when faced with existing financial obligations or ambitious goals. KeyBank’s EasyUp® removes the mental burden of manual savings by automating the process. Each time a client makes a purchase using their KeyBank debit card, a predetermined amount—anywhere from 10 cents to $5—is automatically transferred into their linked KeyBank savings account. This approach allows users to save money incrementally, turning everyday transactions into opportunities for financial growth.
How EasyUp® Works: Simplicity and Flexibility
One of the most appealing aspects of KeyBank’s EasyUp® is its accessibility and ease of use. Clients can enroll in the program in just a few minutes through KeyBank’s online banking platform or mobile app. By navigating to the “Tools” section and selecting EasyUp®, users can link their checking and savings accounts, choose their preferred transfer amount, and activate the feature without any hassle.
Once enrolled, the automation takes over. There are no additional steps required—every qualifying debit card purchase triggers the transfer, seamlessly integrating savings into daily life. Users also retain full control over their preferences; they can pause, resume, or adjust their transfer amount at any time, ensuring the tool always aligns with their current financial situation.
Real Impact: Helping Clients Achieve Their Goals
The success of KeyBank’s EasyUp® is reflected in the numbers. As of July 31, 2025, the program has helped clients save over $182 million, with the average user setting aside $490 per year. These savings have enabled individuals and families to make progress toward various financial objectives, whether building an emergency fund, saving for a vacation, investing for the future, or paying down debt ahead of schedule.
For those focused on reducing debt, KeyBank’s EasyUp® offers an innovative solution: users can direct their accumulated savings toward extra payments on loans or credit cards, helping them achieve financial freedom faster. This flexibility makes the tool valuable for clients at any stage of their financial journey.
Additional Benefits: Unlocking Relationship Rewards
Another significant advantage of KeyBank’s EasyUp® is its synergy with KeyBank’s relationship benefits program. Clients who use their eligible KeyBank checking account for five or more qualifying transactions per month can unlock perks such as waived fees and premium account features. Since debit card purchases count toward this requirement, EasyUp® users not only build savings with each transaction but also move closer to qualifying for these valuable benefits.
This dual benefit structure reinforces KeyBank’s client-centric approach, providing practical value while encouraging healthy financial habits.
A Commitment to Client Empowerment
KeyBank has long been dedicated to helping clients navigate their financial lives with confidence and clarity. As the company celebrates its bicentennial in 2025, it continues to innovate and adapt to the evolving needs of its customers. KeyBank’s EasyUp® is a testament to this commitment, offering a simple yet effective solution to one of the most common financial challenges: saving consistently.
Jeannie Fanning, Director of Consumer Bank Relationship Growth at KeyBank, emphasized the program’s broader mission: “To KeyBank, EasyUp is more than just a savings tool—it’s another way to help our clients wherever they are on their financial journeys. We keep our clients at the center of all that we do and seek to build enduring relationships.”
Looking Ahead
For those interested in taking control of their financial future, KeyBank’s EasyUp® offers an accessible and stress-free starting point. By transforming everyday spending into automated savings, the program helps users cultivate habits that lead to long-term financial stability and success.
To learn more about EasyUp® and other KeyBank products and services, visit key.com/easyup or key.com/relationship, or stop by a local KeyBank branch to speak with a representative.
Read @ KeyBank@keybank morningstar.com
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